Vodafone
Artificial intelligence is a rapidly developing field and great strides have been made in recent years; it is therefore no coincidence that Vodafone has decided to base the new search engine on AI.
Vodafone has recently released and made available the new and advanced search engine, whose objectives are clear and outlined: to facilitate the browsing experience of users, improving their performance; being more complete and faster in finding information internally on the site, it provides more relevant results regarding the search performed, which interest the end user. One of the consequences of this innovation is the evolution that Vodafone's SEO obtains, becoming a clear and optimized reality.
How does this AI work?
It is a latest generation system and this is demonstrated by the way it manages the requests that are assigned to it: thanks to the use of an entity-based structure and artificial intelligence, the new search engine allows management and research in an innovative and revolutionary way, thus translating the search results not only in a jumble of information but in clear and indexed information, designed to cover the user's needs, going beyond what is the mere search for keywords, the so-called keywords.
Simulation of use
When searching for something within the Vodafone site, the new internal search engine will therefore not limit itself to searching for entities that have tags or keywords equal to those entered in the research field, but there will be an in-depth study, an analysis carried out by the artificial intelligence, about all the data contained in the site and therefore the final answer that will be provided to the user
will not be an article with few matches, but a complete one and clear answer to make the user better understand the information sought. Furthermore, the functionality of this search engine is dual: if, for example, a new smartphone was sought on the market, the search engine would provide all the information on that model, regardless of the commercial aspect, thus providing information such as technical specifications and subsequently methods of advantageous purchases, without also underestimating one of
the most important economic aspects: where it is possible to buy the smartphone. In fact, the search engine will provide, through a store locator, the shop closest to the buyer with the smartphone ready for delivery; there are also in-depth links and links to Vodafone shops where you can activate tariff plans that can be combined with your smartphone, at very advantageous prices. If, on the other hand, a search is carried out with more generic connotations such as "unlimited gigs", the search engine, and therefore the artificial intelligence, will ensure that it provides results relating to the rates offered by Vodafone that satisfy the entered query, therefore providing to inform the user of tariff plans with unlimited gigabytes, then completing the experience with links to nearby Vodafone stores and related in-depth links.
User experience
This evolution from the point of view of research does not only involve the internal aspects of the site, it is not only a revolution from a purely structural point of view, but it is grafted as a high-level experience, where the potential customer, the user who searches, experience: the different engineering of the site's search engine is not the goal that the Vodafone team wanted to achieve; the goal was to make research not tedious but rather a comfortable and easy starting point, even
for those who do not have high computer skills. For this reason, both the back-end and front-end aspects have been revised, with an unrivaled graphic revolution, which has made the UX highly intuitive and easy to use for anyone. This is the case, for example, of the renewed buttons on the search engine page: it is possible to access the Shops section, the Offers section and the Services and benefits section. Another very important improvement made to the site is the degree of accessibility that the user can face: there are two types of users, private and business; thanks to the new advanced search engine it is now possible to consult the results based on the type of user set: if you consult as a private individual, the results will be relevant for a private individual, an analysis of the case that is clearly similar for business customers.
A system that evolves over time
The new and advanced search engine from Vodafone, in addition to being innovative and performing for the characteristics that affect search and usability, amazes also from the point of view of the architecture with which it was conceived; in fact, we are talking about a dynamic system over time, which learns and improves every time a search is carried out. In particular, artificial intelligence evolves with each search, refining the results provided in response to it, based on customer satisfaction and analyzing user interactions; the consequence of this evolutionary system is therefore easy to say: a search engine that refines over time, yields more, thus gaining in quality and remaining updated over the long term. Calculation power and a constantly trained neural network, at the basis of this system, are the points in favor of a smart and advanced search engine.
Future-oriented improvements
Furthermore, a an important novelty especially from a future point of view, in a world in which man makes more and more use of virtual assistants, is the implementation of voice search: it is now possible to use voice search also from a computer, composing one's search using a voice command;
it will be up to the search engine to interpret and provide the user with the desired results.
