Sony and Honda plan an innovative sales model
Sony and Honda unveil innovative new sales model for electric vehicles. After the announcement of the joint venture called Sony Honda Mobility, which will see the two companies jointly develop electric vehicles, the two Japanese companies continue to work to bring about changes in the sector.
“It will be something unconventional, not Sony, not Honda, but something new,” said Chief Financial Officer Kohei Takeuchi. The CFO also indicated that the automaker's more than 1,000 U.S. dealerships will be tasked with handling maintenance of the new brand's electric vehicles.
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This is great news for Honda as North America continues to fall behind its plans due to the continuing shortage of chips and semiconductors. The best-selling models are the CR-V and Civic, but deliveries fail to meet demand, which overall remains high.
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Federicovecchio.com The Sony-Honda partnership, although it does not offer an immediate solution, gives hope for the future. Takeuchi is confident that “the worst time is over” regarding the chip shortage, but other supply chain issues remain.
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