Inter Milan signs with Mkers to enter the esports arena
FC Inter Milan, the Italian soccer giants, has signed a deal with esports organization Mkers. The partnership comes following Inter's aims to connect with a younger audience and grow in the esports sector. Inter Milan is one of the country's three most prominent soccer clubs and won a Serie A championship in 2021. Historically, they're associated with success in European football. They are a proud club and will have great expertise in what it takes to be successful. On the face of it, this is a mutually beneficial deal for everyone involved and will help bring Inter into the modern world of esports.
In many ways, the interest from European soccer teams - AS Roma, Barcelona, and Paris Saint-Germain are some names on that list - in a rapidly growing industry like esports could hasten the growth of a budding betting industry in the USA. On a global scale, few sports can match the considerable sway that soccer has on the betting industry, and this expansion into esports - also a budding industry in the USA - could result in swift commercial success in the country for early movers like Inter. There is a lot to be gained from the growing list of states in the USA that are legalizing online betting, with Ohio set to join a list of more than 30 states in January 2023. BonusFinder will run exclusive betting promos during this launch period - you can pick yours from the list of licensed sites.
Inter's second major deal of the year
Earlier this year, Inter had entered into an arrangement with KONAMI to compete in eFootball, which led to their disappearance from the popular FIFA games. It was increasingly important that the Serie A club continue to build a link with younger audiences following this issue. Mkers are a big esports organization in Italy and have ties with world-famous Italian fashion brands like Dolce & Gabbana and Armani. They have teams that have made waves in FIFA, VALORANT, NBA 2K, Assetto Corsa and Rainbow Six.
They'll almost certainly take over handling most of the esports for Inter going forward and are unlikely to need much help from those running the football operations at the club. Inter took a bit of a risk when they partnered with KONAMI, and it'll be a massive relief that Mkers will have filled that hole. Inter first entered the esports scene when they established a similar partnership with another esports organization named QLASH in 2020.
One of many soccer teams entering the esports world
Inter aren't the only Italian soccer team to have partnered with Mkers. AS Roma and their former captain Danielle de Rossi have also partnered with the esports organization. The organization seems to be leading the esports scene in Italy - at least as far as soccer is concerned - and this partnership with Inter will help massively with its popularity. This seems to be an industry that Inter aims to prosper in for a long time. It remains to be seen how many changes will be made to the eFootball team once the partnership and its mechanics are set in motion.
