Nintendo Switch Sports: Juliana Moreira returns for the new advertising campaign of the game

Nintendo Switch Sports

Nintendo Italia has announced that for the new advertising campaign of Nintendo Switch Sports it will again make use of the collaboration of Juliana Moreira, after the success obtained with the Ring Fit Adventure and Animal Crossing: New Horizons campaigns.

"The showgirl, together with her partner Edoardo Stoppa, known to the general public as the" brother of animals and the planet ", and, for the first time ever, her daughter Lua, is in fact the face of the last spot dedicated to the Nintendo Switch family of consoles and the successful Nintendo Switch Sports videogame. "

A winning team does not change, one would say in this case. In any case, Nintendo also explained what the contents of the campaign will be, which will essentially consist of two commercials:

Juliana Moreira in photos "The Brazilian celebrity most loved by Italians is the protagonist, together with her family, of two subjects who tell the pleasure of playing in company with the latest Nintendo success. The first spot features Juliana and Lua, who team up to play online in a tennis match. In this case, the video game is the protagonist of a moment of sharing between mother and daughter, who can have fun in safety by challenging players from all over the world thanks to the online mode of the title. In the second spot, Juliana and Edoardo are engaged in a move and are helped by a couple of friends. In one of the boxes find the Nintendo Switch OLED model and decide to take a break challenging everyone to a game of volleyball, one of the new sports present within Nintendo Switch Sports.

The commercials highlight the features of Nintendo Switch Sports, a truly unique gaming experience that brings the fun and challenge of real sports to the latest Nintendo console, recalling the old glories of the iconic Wii Sports video game while adding interesting news. As in the other titles of the series, the movements performed in the real world are reproduced in the game through the Joy-Con controllers to play in a simple and intuitive way in the company, both online and in local multiplayer.

The 30 spots ", on air from Sunday 23 October, were once again entrusted to the production company Cinestudio. The creativity was developed internally by Nintendo itself, while the direction was handled by Riccardo Paoletti. The Mindshare team, Nintendo Italy's media center, deals with planning on Mass Tv, Paid Tv, Digital and Video on Demand channels, while Together takes care of all aspects related to the amplification campaign on social networks. "

As you have read, it is likely that you have already seen commercials somewhere on television networks or on the internet.

"Nintendo Switch Sports is a game experience suitable for everyone, which allows fans and not only to have fun with family and friends, at any time and wherever they are, in total lightness" - says Stefano Calcagni , Head of Marketing of Nintendo Italy. "After Ring Fit Adventure and Animal Crossing: New Horizons, both campaigns that have given excellent results, we have chosen to continue the collaboration with Juliana, Edoardo and Lua, a beautiful family that fits perfectly with Nintendo's mission to bring smiles. on people's faces and which fully reflects their values, thanks to the spontaneity that distinguishes them ".

" For me it is an honor to have been chosen once again by Nintendo for such a fun video game as Nintendo Switch Sports. It really is the perfect video game to play in company, whether it's with friends, the whole family or people from all over the world online! And speaking of family, being able to share the set for the first time even with my daughter Lua, as well as with Edoardo, it was a great thrill. Since we discovered Nintendo Switch Sports, tennis challenges are the order of the day! And then playing is very simple and super intuitive, just take a and a Joy-Con and ... start moving! " - says showgirl Juliana Moreira.

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