Assassin's Creed: do the covers change on Xbox, rebranding of the series underway?

Assassin's Creed

In anticipation of tonight's Ubisoft Forward, Assassin's Creed is once again at the center of the attention of Xbox players. As reported on Twitter, in fact, some chapters of the series have received a change of cover on the store of the Microsoft home console. The new covers are virtually identical for all the recent chapters of the series and this decidedly unexpected maneuver has led to some speculation about the next moves of the French Canadian publisher and developer.




Clearly, at least for now, we are in the midst of rumors and speculations. Surely the rebranding of some games in the series suggests that Ubisoft wants to convey a sense of continuity between the various titles of the franchise and perhaps even their introduction on the Game Pass must also go down this path. It is unclear if this rebranding is also underway on PlayStation, but it is very likely that we will know more in the course of the next few hours.

(FYI) Ubisoft have updated Assassin's Creed: Valhalla, Odyssey, Origins and Rogue cover art on Xbox Store and My Games & Apps before Saturday's Ubisoft Forward.

This has lead to speculation that 3 more Assassin's Creed games are coming #XboxGamePass tomorrow !! pic.twitter.com/PX0OmPGhz8

- Idle Sloth (@ IdleSloth84) September 9, 2022