Logitech presents the Aurora Collection: gender inclusive headphones, mouse and keyboard

Logitech presents the Aurora Collection

Logitech unveiled the Aurora Collection, a gender-inclusive product line with gaming headsets, mice and keyboards featuring a vibrant design and sophisticated technology.

"Much of the gaming industry has remained anchored to 'one-size-fits-all' idea. But this did not reflect the wide range of consumers who focus on personal expression and play for fun, and it certainly did not fit Logitech's commitment to providing solutions for all gamers, "said Ujesh Desai, vice president and general manager of Logitech G.

" When we analyzed our gaming products, we realized that we could have done more. With Aurora Collection we have created a gender inclusive collection, centered on comfort, accessibility and liveliness, which supports our long-term commitment to allow everyone to experience the joy of gaming. "

The Aurora collection was conceived a based on feedback from gamers across the community and was built by a Logitech team of women leaders in innovation, design, engineering and marketing.

The collection was created to satisfy the gaming desires and needs of an underrepresented segment of gamers and to re-imagine a future of gaming in which gender-inclusivity is firmly present.

Logitech G735 The design process was guided by the following three principles:

Comfort

In the design phase, the team made sure to take into account aspects such as hair longer, glasses, earrings and hands of reduced dimensions, without stopping only at ergonomics. The team prioritized products that were not only beautiful to look at, but also pleasant to use, suitable for long gaming sessions, exploring different materials and finishes that were light and soft to the touch.

Accessibility

To better embrace accessibility opportunities, the team ditched the typical sharp edges, black colors and boisterous aesthetics to create a more welcoming experience, characterized by soft tones, translucent materials and relaxing lighting outside the box.

Playfulness

The Aurora Collection encourages self-expression. The products are available in the basic White Mist color with the possibility of customizing them using the Pink Dawn and Green Flash accessories. Gamers can also show their creative side with thousands of customizable lighting combinations available in G HUB with Aurora Collection signature lighting called Play Moods.

Logitech G705 "Our commitment to creating a collection of gender inclusive gaming accessories has prompted us to put old ideas aside and ask ourselves some essential questions about our love of gaming," said Tiffany Beers, Head of Gaming Innovation at Logitech G.

"In designing primarily for gamers, we have created a collection that we hope will be meaningful to an even broader segment of gamers, beyond gender and stereotypes. We are thrilled with the Aurora Collection and what it stands for. "

Logitech G715 The Aurora Collection is made up as follows:

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Featuring a White Mist finish, ethereal RGB lighting and dual on-ear audio mix, the G735 is a versatile option for any gamer. The G735 are the first Logitech G headphones to feature the new Blue VO! CE technology, which allows you to modulate the player's voice and save your favorite audio settings in the G Hub and directly to the headset.

The G735 wireless gaming headset also maximizes comfort and is suitable for even the smallest heads. Gamers can go through long gaming sessions with more than 56 hours of battery life (without lighting) and experience freedom of movement thanks to Logitech G's award-winning LIGHTSPEED wireless technology and Bluetooth connectivity.

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The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard offer low-key feel with high-key performance, so that gamers can express themselves and play their way . The compact TKL layout and adjustable height ensure maximum comfort.

The rechargeable battery, which guarantees 25 hours of uninterrupted gameplay, and the LIGHTSPEED or Bluetooth wireless connectivity of the G715 allow it to be carried anywhere. Both keyboards come with an included Cloud-Soft palm rest for endless comfort.

G705 Wireless Gaming Mouse

The G705 Wireless Gaming Mouse is specially designed for smaller hands, with a compact, contoured shape and advanced technology. Weighing in at just 85 grams, the G705 has been designed for high performance and superior comfort.

Thanks to the gaming sensor, the ultra-responsive LIGHTSPEED wireless, the Bluetooth connectivity and the DPI adjustment button, gamers will be able to give their best.

Pricing and Availability

All products in the collection are available now on LogitechG.com and at authorized resellers. The Logitech G735 have a recommended price of € 239.99. The Logitech G715 and Logitech G713 TKL keyboards have a recommended price of € 208.99 and € 174.99 respectively, the Logitech G705 mouse has a recommended price of € 103.99.

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