Choose your holidays with hashtags: 5 destinations in Italy to discover

Choose your holidays with hashtags

Summer is upon us and with the summer the desire to travel also increases. The organization of the next holidays is imminent, but in the age of the internet, social media suggests the most sought-after locations. TikTok and Instagram can be valid means to find unusual and still little frequented destinations. For those who feel the feeling of wanderlust, a German term that means desire to travel and which has become viral on social networks thanks to the hashtag of the same name, online platforms are now an essential source of inspiration.

However, on social media there are many hashtags and vacation photos even more. So how to make order among the countless travel-themed content on social media? An ideal starting point are the hashtags highlighted by the platforms themselves: #italiadascopendere on Instagram and #tiraccontolitalia on TikTok currently collect 397,000 posts and 922 million views respectively in the second case. Huge numbers that could be intimidating: with this spread, the risk is to find yourself in crowded places full of tourists. But by looking at the other hashtags in the same viral photos or by following travel-savvy micro-influencers, the discoveries won't be long in coming. Here are 5 hidden gems to visit in Italy that we found thanks to social media.

Sale San Giovanni (Cuneo) Flowering and colorful lavender fields, which with their classic purple color reach the horizon, are the ideal background for a social photo. As every year, in fact, the arrival of spring has increased the number of floral-themed posts; paying attention to the geocalizations on Instagram you can find less known places where you can admire the splendid lavender flowers. In the province of Cuneo, near the town of Sale San Giovanni, there are lavender fields worthy of French Provence. Not far from Turin, Genoa or Milan, this location is ideal for a day trip from those cities.

Instagram content This content can also be viewed on the site it originates from.

Crespi D'Adda (Bergamo) Those looking for a place to discover online must be careful of users - and there are many - who post photos of places other than the hashtag and location indicated. One way to get into online discussions that doesn't pay off much though. #Gitafuoriporta is a perfect hashtag to find hidden gems that can be easily reached from big cities in a few hours of travel, but a job of sorting must be done among the posts proposed. In this way it will happen to see castles and other enchanting places: this is the case of the village of Crespi D'Adda in the province of Bergamo. Unesco World Heritage Site since 1995, the town was born as a workers' village at the end of the 19th century to house the workers of the local textile factories. Today it is a magical example of last century architecture and lends itself to becoming an ideal landscape for a short video on TikTok.

TikTok content This content can also be viewed on the site it originates from.

Montecassino (Frosinone) Micro-influencers, or users with a decent following on social networks that do not reach the millions of likes and followers of the VIPs in the sector, are an excellent modern version of local travel guides. Always attentive and precise in their descriptions, they respond to most of the comments by giving suggestions and advice. Take for example the @ricciinviaggio account, “only” 1700 followers on TikTok, but experts in trips to Central Italy. In Lazio they showed us the Abbey of Montecassino, a Benedictine complex erected in 530 that offers breathtaking artistic interiors as well as a wonderful view of the valley below. The use that creators make of tags and hashtags is functional: in addition to the most common, such as #laziodascopiare which allows you to aspire to the main For You page of TikTok, there are also the names of the smallest countries and the less busy streets. It is up to the reader to fathom the best photos and plan a trip. Finding hidden destinations on social media takes some work, but it will pay off with stunning views and suggestions on local dishes to enjoy.

TikTok content This content can also be viewed on the site it originates from.

Ascoli Piceno The municipality of Ascoli Piceno has an official account on TikTok and the move is proving useful as well as pioneering. Young people are the protagonists of the experimental project of the municipal administration, which has decided to open its own profile following the approval of a specific council resolution: original views, tourist routes and hidden corners to be discovered through the eyes of children who they are carrying out the civil service in the town of the Marche region. "We want to convey the image of our city through digital channels - said Mayor Marco Fioravanti - and it is important to keep up with the times. The choice to experiment with TikTok goes in this direction: the web allows us to cancel any kind of border. and we want to take advantage of this opportunity to bring Ascoli to every corner of the world. We must increasingly aspire to a glocal dimension where the more strictly typical and local aspects are part of a global framework, necessary today to be competitive from every point of view ".

TikTok content This content can also be viewed on the site it originates from.

La Marinedda (Sassari) A trick to discover new destinations thanks to social media? Follow the hashtags of the activities you like most, such as #walk, #museum, #ViaggiareConiBambini and others that reflect your preferences. Just enter your keywords in the search bars on the platforms to be catapulted into thousands of posts with your favorite themes: the web is so vast that you will find at least one content suitable for you. Once in the crowded pages that act as a container, you need to search for the best posts in order to find specific and detailed locations and hashtags. An example? Surfing-themed contents in Sardinia are just 4 thousand on Instagram, but it is thanks to them that the beach of La Marinedda in the province of Sassari is getting noticed online. An ideal place also for those who do not want to surf, but want to sunbathe on a beach of the island less famous than the others.

Instagram content This content can also be viewed on the site it originates from.

Thanks to the hidden gems to visit found on social media, local tourism is helped to lesser known destinations. It is then up to the visitors to decide whether to return the favor and repost the destination found, or to keep a photo on the smartphone to be shown only to the closest contacts, real or online.