Twitch is the new TV, but the revenues aren't fair

Twitch is the new TV

It has been rumored for a long time now that streaming services are replacing TV, and the numbers that Twitch grinds daily, in fact, suggest that the platform owned by Amazon is no longer just a service, but a real publisher. Over the years, many have tried to stop or at least reduce the impressive presence of the platform, but without succeeding: projects like Mixer and YouTube Live started with good intentions, but they never managed to gnaw a significant share of the site. purple.

Twitch Twitch has also led, probably unintentionally, to a total change in how video games and more are experienced. Certain mechanics of a sector such as publishing, for example, have been revised in favor of a live broadcast. Likewise, artists, poker players and musicians have almost been forced to build an audience on the platform as well. All of this was not necessarily a disadvantage, quite the opposite: thanks to the platform, many have found their own niche and have become real broadcast hosts, able to generate traffic and obviously earnings. Earnings that, however, it seems, have never been fair and that in the future could be cut down.| ); }

If it is true that Twitch has become the new TV, it is also true, however, that the earnings are far lower. We are not referring to the top streamers, that is, those who can really grind the millions: those are a niche, exactly as presenters, presenters, actors and actresses or television personalities in general. We are talking about those who manage even smaller channels, who despite this have managed to reinvent themselves and perhaps find a job in the pandemic. A possible cost cut adds to the problem of disparity between men and women, as pointed out by popular streamer Shirahiko, who denounced clear discriminatory treatments between female and male streamers.

The new TV? Yes, the platform is probably some sort of popular alternative to television and especially international media. The problem, however, is that the internet has already reduced the wages of many professions and now risks undermining even one of the sectors that has suffered the least in the emergence of new professions.

Twitch plans to cut subscription revenue by 50% and content creators aren't happy

In addition, the platform is looking for ways to incentivize streamers to display more advertising on their streams.

Entrepreneur Staff, Entrepreneur.com

April 28, 2022

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Twitch , the platform for live broadcasts, has become a headache for other digital media such as YouTube and Facebook. The reason? Little by little it has been growing and stealing part of the advertising budget. But despite its success, Twitch has aroused the fury of streamers who use it by announcing changes to its business model.

According to Bloomberg , the platform plans to reduce the earnings streamers receive from subscriptions from 70% to 50% , in exchange for freeing them from the exclusivity to which they are now bound. In addition, Twitch is considering creating an incentive plan for content creators to include advertising in broadcasts to compensate for the reduction in subscriptions. Although streamers can currently include advertising, they often do not, as they feel that viewers stop watching when ads appear that interrupt broadcasts. The adjustments could be released in the summer of this year.

Given the news, several users expressed their discontent on social networks, arguing that the content is what moves Twitch and that is generated by them. Among those who spoke out were Alexelcapo, ElRichMC, BaityBait, Ibai Llanos, Parker Mackay and Zach Bussey.

Launched in 2012 as a platform focused on broadcasting sessions of digital sporting events, it originated from Justin.tv , created by Justin Kan and Emmet Shear to broadcast live video game sessions.

Twitch was acquired by Amazon in 2014 for $970 million and quickly became one of the favorite tools for video game streamers. Today the platform has more than 140 million monthly active users and more than 107,000 different transmission channels. Some of the figures that were made on Twitch like DrLupo and TimtheTatman left the platform in 2021 to move to YouTube.

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Twitch is the new TV, but the revenues aren't fair