Jaguar Land Rover, the E-ducation to fight the 'No Watts'

Jaguar Land Rover

Disinformation is one of the most widespread modern evils, and the exponential growth that the web has had in the last 20 years has inevitably fueled the problem, because where there is complete freedom of expression there will always also be examples of information done incorrectly - voluntarily or not, the result does not change - which becomes very difficult to correct if not with great efforts also from the media point of view: this is what Jaguar Land Rover thought when it gave life to its E-ducation project, which aims to educate the public on the real capabilities and technical limits of electric mobility.

As part of the E-ducation project, Jaguar Land Rover will organize information meetings at its dealerships, with the presence of a dedicated figure called 'E- coach 'who will have the task of explaining as clearly as possible the potential and limits of electric cars; the meetings will be open to potential new customers, existing customers and to all those interested in understanding whether an electric car can be useful for specific mobility needs. But that's not all, because true civics education used to be done in schools, and it's time to get back to the good habit: Jaguar Land Rover will organize training sessions on the subject of electric mobility in all the schools that decide to join the project. E-ducation, so as to tell the young drivers of tomorrow what they should expect from the cars that will gradually become the most popular on the market - whether you like it or not, this is the evolution we are observing today.- From 'no Vax' to 'no Watt': even the world of electric cars is full of fake news. Here is Jaguar Land Rover's guide to fighting them. "



"How to fight the 'No Watts' of cars" is a small book published by Jaguar Land Rover Italy which reports 20 of the most common fake news, or doubts, which are typically expressed when it comes to electric cars: it ranges in all directions, from doubts about the strength of the energy network, passing through the cost of batteries or their recycling, continuing on the theme of the winter cold which drastically reduces the mileage range, to finish on the themes that touch more closely such as home charging or the pleasure of driving on board an electric car. Each of these assumptions is analyzed with transparency and seriousness, and is substantially debunked with clear and understandable data for everyone, complete with an attached source, because information is really such only if it is based on concrete and shared data.

“Nobody wants electric cars”, thus opens the manual published by JLR: a very simple assumption to dispel, just look at the sales figures of the vehicles. Today in a week the electric cars that in 2012 were sold in a whole year are sold, and even in the month of December 2021 in Europe the number of 100% electric cars sold exceeded that of all the other power supplies available on the market.


Credits: Jaguar Land Rover The subject of charging is one of the most delicate, especially when it comes to fast charging: today the HPC (High Power Charging) network in Europe is growing day by day and makes it possible - with the right programming, which is often proposed by the car itself - even long journeys that include stops of about half an hour to recharge the car. And where do we get all this current from? This is also a very widespread concern, but given the facts, the problem does not arise: according to the calculations made by Terna, when 4 million electric cars will circulate in Italy in 2030, energy needs will increase by about 10 TWh per year, which compared to 320 TWh per year in 2019 it is just 3% of the total. If today we were in 2050 - a year in which hypothetically all cars on the road could be electric - the additional consumption of electricity would be 24% more, which translates into an annual increase in consumption of less than 1%, a threshold widely controllable from the mains.




“Batteries are impossible to recycle”: this news is not only absolutely false, but literally 30 seconds on Google are enough to disprove it. To date, more than 50 companies around the world are specializing in the recycling of lithium-ion batteries, and we have reached the point where it is possible to recycle 97% of the precious raw materials present inside a battery - a detail which dispels other fake news like that of "raw materials will run out to produce batteries." electric car, and even in these cases we focus on the negative aspects such as the loss of energy efficiency in winter, when the cold reduces the range of the car. In reality it is not true that the cold reduces the autonomy, the cold reduces the capacity of the battery to carry out the chemical processes necessary for the release of energy, therefore it is necessary to heat the battery to bring it to the optimal temperature of use, and it is precisely this need. of heating that reduces the autonomy of the car: it is no coincidence that now electric car manufacturers are making cars that, when connected to the current, take care of pre-heating the battery so that it is already at temperature at the moment which the car is disconnected from the charging system to be used. The fact of having to heat the passenger compartment also affects the overall range, because part of the energy is destined for the heating system: the same solution also in this case, the passenger compartment can be pre-heated while the car is still parked and connected to the electricity, so as to have as much autonomy as possible when you start driving.

The future of electric mobility will also depend on the ability that car manufacturers will have to tell this technological advancement to the public, in a clear and effective way: today we feel like saying that Jaguar Land Rover's approach to the problem is the right one - without parochialism or fanboys, only real data and clear explanations, to educate and teach everything there is to know about mobility of the present and of the future.