Netflix responds to Microsoft's acquisition of Activision, promises "core" games
Netflix responds to Microsoft's acquisition of Activision
It is interesting to note the official response of Netflix to the acquisition of Activision Blizzard by Microsoft, in the words of the COO Greg Peters, who appreciated the maneuver as a confirmation of the goodness of the subscription service model, promising moreover a greater commitment in video games even with the arrival of high caliber games."It is exciting to see such activity in this sector," said Peters during a financial meeting, answering a question about the famous acquisition of Activision Blizzard by Microsoft, yet to be defined but already announced. "I also think that, in some respects, it is a confirmation of the basic thesis we have in common about subscription services, which is that they are a great model for connecting users around the world and providing games and play experiences." So such an expansion would demonstrate the validity of the subscription service idea also as regards video games according to Netflix, obviously referring to Xbox Game Pass.
Netflix, meanwhile, has also started a first experimentation on the video game front by offering some titles within the standard subscription, even if at the moment it is mainly mobile and small-sized games. However, Peters reaffirmed the commitment in this area with the desire to launch new games of various types soon, also dedicated to the most passionate gamers.
According to what reported by COO, Netflix will launch new games starting from 2022 "casual and hardcore" games, expanding the catalog of titles available in the subscription. However, the idea is to experiment, also offering interactive experiences of various kinds that could be placed in a sort of meeting point between television series and video game.
Netflix could therefore position itself as a new major player on the videogame scene, considering the huge user base it can count on: also for this reason, it has started a purchase campaign on developers to be included in its team, including including Night School Studio, authors of Oxenfree, Afterparty and the upcoming Oxenfree 2: Lost Signals.
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Netflix responds to Microsoft - Bing News
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