How Google intends to change the cloud business in Europe

A new strategy by the giant is aimed in particular at Europe, which between GDPR and data sovereignty wants to keep tight control over the "cloud"

(Photo by Christophe Morin / IP3 / Getty Images) in Europe a technology to be developed for Europe itself “. To say this Thomas Kurian, CEO of Google Cloud. Google Cloud Next '21 opens today, the annual conference dedicated to technologies and services on the Mountain View cloud. The fil rouge of this edition is "supporting customers to face the future". And therefore it should not be surprising that in addition to global innovations on data, security, collaboration, open infrastructure and sustainability, there are many new features related to the Old Continent. For example, the upcoming opening of the two cloud regions of Turin and Milan in collaboration with Intesa Sanpaolo and Tim and the eighth European one in Berlin by the end of the year.

“Our priorities for Europe are leadership and people , investments and commitment to innovation - added Kurian -. We are building products locally, evolved on the basis of European requests. Our partners and regulators actively influence this work “. Consider, for example, the collaborations with Ac Lloyd and Deutsche Bank, which required a triangulation with the control institutions.

Thomas Kurian, CEO of Google Cloud

Reinventing businesses

There are many innovations and they range from open cloud infrastructure “which helps companies to deploy mission-critical applications where there is greater necessity ”to the data cloud that allows companies to understand and interact with customers, products and partners. But also collaborative technologies that enable hybrid work and cybersecurity to protect users. “It is no longer just about transforming but reinventing business models. We are building the sovereign cloud, "said Adaire Fox-Martin, vice president for EMEA at Google Cloud.

The concept of sovereign cloud recently jumped to the headlines following the announcement of the collaboration of Google with T-Systems, a subsidiary of Deutsche Telekom. From 2022, both will manage a new type of cloud dedicated to public and private. Specifically, T-Systems will take care of the "sovereignty controls and measures, including encryption and identity management" on Google Cloud Platform. All in compliance with the General Data Protection Regulation (GDPR) of the European Union. One would think of a perfect timing if we consider that for example in Italy the call for a national cloud infrastructure dedicated to the public sector will be launched only next year. Or to the Gaia-X European project.

Adaire Fox-Martin, Emea Vice President of Google Cloud

The new projects

Among the projects of the Mountain View cloud division there are new distributed solutions, including Google Distributed Cloud Hosted which instead will be available in preview in the first half of 2022 and will extend the infrastructure for sensitive workloads with strict security and privacy requirements. There are also solutions more attentive to data control, such as the one in collaboration with T-Systems in Germany and Thales in France.

Google Cloud has also updated several tools to support customers in building data architectures with real-time analytics and powering their respective mission critical data-driven applications. Like BigQuery Omni, which enables data management in hybrid and multicloud environments. Also announced a partnership with Salesforce Tableau to provide users with data analytics from BigQuery, reap the benefits of Looker's semantic model, and launch Tableau directly from Google Sheets.

Google Workspace introduces new integration with Atlassian Jira which allows people to easily create new tickets and track issues within the platform. Gmail AppSheet allows anyone, even non-coders, to build email applications for tasks such as budget approval, vacation requests, and more. And the partnership with Citrix is ​​renewed to ensure that displaced and hybrid workers have easy, secure, low-latency access to virtualized and desktop applications from anywhere. Google Workspace introduces client-side encryption for Meet, which gives customers control over encryption keys, and Data Loss Prevention for Chat, to prevent sensitive information leaking outside an organization.

In addition, a renewed consultancy team specialized in IT security has been created that will support governments and companies in using Google's best practices in the guidance, education and information sectors relating to security transformation, threat intelligence and policy (Cybersecurity Action Team). While the new Work Safer program was created to meet the needs of small businesses, large corporations and institutions by providing security solutions for managing mail, meetings, documents and other activities.

Clean cloud

Google Cloud has also launched news related to environmental sustainability. Carbon Footprint is a new free function of the Cloud Console that allows you to monitor the carbon emissions associated with your use of IT tools and report the progress made towards your climate goals. While Earth Engine allows you to work on the prediction of extreme weather events, to better manage the risks associated with climate change.

With these premises, the Cloud division is betting on business in Europe. Among the most recently signed alliances, the one with Deutsche Post Dhl and Siemens Energy.


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