Activision Blizzard: Sponsors leave after lawsuit

Activision Blizzard

The sexism scandal surrounding Activision Blizzard is drawing wider circles. After outraged players and former and current employees, shareholders and sponsors are now following suit and are increasingly withdrawing their support from Activision Blizzard. Kellog's, State Farm and T-Mobile are canceling their status as sponsors for the Overwatch League, at least temporarily, Coca Cola wants to keep a close eye on the situation. Anyone who thinks that the triggered avalanche has already reached the valley has probably cut himself.

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The sponsors are taking action

While Blizzard only lost one ridiculous sponsor in the 2019 Hong Kong controversy, the situation looks less rosy in view of the current sexism scandal. This time, not only more, but also more important supporters are jumping off. This means that there will be no more cash injections from State Farm, Kellog's and T-Mobile for the Overwatch League, while Coca Cola still seems to be assessing how bad the situation really is for the company.

The Washington Post reports statements from the sponsors as well as discontinued advertising measures in streams and on the website of the Overwatch League. State Farm and the Cheez-Its and Pringles produced by Kellog's are no longer listed there. State Farm, one of the largest insurance groups in the United States, said they wanted to "rethink their marketing relationship with the Overwatch League." There was no advertising of the company during the games this weekend.

Other sponsors are also following similar paths: For example, the pink T-Mobile cups have disappeared from the Overwatch-focused talk show "Plat Chat" and the company recently announced in a statement that the sponsorship of the Overwatch League is on hold until further notice. Kellog's company made a similar statement saying they no longer wanted to promote Pringles and Cheez-Its in the Overwatch League Years of dismantling The once popular game company Blizzard has been dismantling itself for years. We summarize the story of Blizzard's decline for you. 0

Activision Blizzard: Video report on the sexism scandal

Lawsuit against Activision Blizzard: What happened in the sexism scandal? The most important information and events can be found here in the video report on Blizzard. var lstExcludedArticleTicker = '1377375,1377281,1377249'; Coca Cola, on the other hand, did not want to take such drastic steps. One is aware of the allegations against Activision Blizzard and is monitoring the situation closely: "We work with our partners at Blizzard while we take a step back for a moment and go through our future plans and programs again." Coca Cola did not want to reveal whether they wanted to continue supporting the Overwatch League.

There are small steps and Activision Blizzard is not just about the Overwatch League. Nevertheless, eSports events are an important advertising space and if gigantic companies like Kellog's or T-Mobile are already going this way, then the situation is also serious financially.

All important information on the sexism scandal at Activision Blizzard can be found in the video embedded here. In the corresponding article we have also listed all the relevant links and show how the company has eaten itself up from the inside in just a few years.

Source: The Washington Post