TikTok wants to enter the job search industry

Until July 31, US users will be able to submit their video resume to a list of selected companies - a sign of a change of pace by the short video app

(photo: Unsplash) TikTok is expanding its reach with new features that are being studied and the introduction of longer duration videos. One of the last things that might have been expected, however, was his entry into the job search industry.

The popular app for teens now allows users in the United States to apply for positions of various levels , creating a video presentation curriculum and tagging it using the hashtag #TikTokResumes.

The initiative is part of a pilot program that will run until 31 July and which currently has about three dozen participating companies, including Target and Chipotle, as well as media companies, such as Meredith Corporation, Attn, and PopSugar. Also noteworthy is the presence of open positions to work with the Detroit Pistons NBA team and with the Wwe, the most famous American wrestling federation.

The program can be discovered on the tiktokresumes.com website which also contains some application tips and sample videos. On this site you can browse the job advertisements by employer and fill out a short questionnaire, attaching the link to your video. Videos should be public.

“#CareerTok is already a thriving subculture on the platform and we can't wait to see how the community embraces TikTok Resumes and help reimagine recruiting and job discovery”, said Nick Tran, TikTok's Global Head of Marketing.

From what we read on its website, the company wants to help "members of our community who are looking for job opportunities" by encouraging users "to transform their traditional paper resume into a video resume digital or in an elevator pitch ".

For now this is a temporary project, but from the users' response it will be understood whether TikTok has a future also as a younger and more innovative competitor than a social network like LinkedIn.


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