Epic Games paid almost € 10 million for free games
Recommended editorial content At this point you will find external content from [PLATTFORM]. To protect your personal data, external integrations are only displayed if you confirm this by clicking on "Load all external content": Load all external content I consent to external content being displayed to me. This means that personal data is transmitted to third-party platforms. Read more about our privacy policy . External content More on this in our data protection declaration. You can also see how many new Epic accounts have been created for each game. The "Epic UA Cost" is the purchase price divided by the number of new accounts. Here it can be seen that titles like Arkham Knight generate a huge amount of new users, but smaller indie games like Oxenfree, Hyper Light Drifter, and Fez are not to be despised either - and at a fraction of the price of the larger titles. After all, even small livestock make crap. In total, Epic paid about $ 2.37 for each new account. But only about seven percent of the users who were originally lured into the store by a free game later made a purchase in it.
Also interesting in the published documents: Epic paid a total of 146 million dollars for one Deal with Borderlands 3 publisher, 2K Games. The exclusive rights for Borderlands 3 cost 115 million dollars, which were divided into 80 million dollars minimum guarantee of sales, 15 million dollars in marketing, and 20 million dollars in fees. The other $ 31 million was for Borderlands: The Handsome Collection ($ 11 million), and Civilization VI ($ 20 million), which Epic later gave away as free games.
Recommended Editorial Content At this point you can find external content from [PLATTFORM]. To protect your personal data, external integrations are only displayed if you confirm this by clicking on "Load all external content": Load all external content I consent to external content being displayed to me. This means that personal data is transmitted to third-party platforms. Read more about our privacy policy . External content More on this in our data protection declaration. Within the first two weeks of Borderlands 3's release, the title generated $ 100 million in revenue, which is more than enough to cover the $ 80 million minimum guarantee. Epic Games made approximately $ 9.2 million on the title during that time. Borderlands 3 drew 1.56 million people to the Epic Games Store, 53% of whom were using it for the first time.
When asked if the Epic Games Store is currently profitable, Tim Sweeney replied that it was a few hundred million dollars short until this one becomes it. However, the store should become profitable for the company in the next three to four years.
