Xbox Game Pass will still offer new games on day one, the strategy works
Xbox Game Pass will still offer new games on day one
Xbox Game Pass will continue with the approach of third party games launched on day one, according to analysts Xbox Game Pass will continue to offer third party games launched on day one directly in the Microsoft service catalog, various analysts agree that this is a strategy that works for some games, both for Microsoft and for third party publishers.Beyond the many indie games that launch directly on Xbox Game Pass, as well as all Xbox Game first party titles of course Studios, the triple A third party game launches on day one directly in the subscriber catalog remain quite surprising, as we recently saw with Outriders and MLB The Show 21.
It may indeed seem counterproductive for third-party publishers, who would thus reduce the sales potential of games according to the standard market model. However, analysts agree that it is, on the contrary, a strategy that limits the risks to the maximum and that it could become more and more widespread in the future.
According to Piers Harding-Rolls, director of Ampere Analysis Research , the launch of a triple A third party game on day one on Xbox Game Pass represents an "anti-risk strategy" for several reasons and may find greater application in the future. "For some games, a day one launch directly into Xbox Game Pass is safer," Harding-Rolls told Inverse, "It already ensures immediate compensation and immediately offers an audience of 18 million subscribers who can still spend money through in-game purchases, considering then that sales will get further prominence when the game is removed from the catalog at a later time ".
The games that can get the most benefit are the new intellectual properties or the more particular titles, as they do not already have a loyal public that awaits the release on the market representing copies sold insured. For games of this type, being able to count on an already large mass of subscribers is an excellent springboard.
"Even from Microsoft's perspective, it is worth paying a large sum to secure the release on the subscription ", said the analyst," Microsoft does not think about profit in the short term but continues the aggressive expansion of Game Pass in terms of content and number of subscribers. From a competitive point of view, these moves in this perspective have a strong value and continue to keep the focus on the Game Pass ". Just recently the possibility has emerged that in the fall there may be the launch of a large third party FPS directly on Xbox Game Pass, with the suspicions falling mainly on Battlefield 6.
Source Have you noticed any errors?
Launching Day 1 on Xbox Game Pass is a 'Risk-Averse Strategy,' Says Analyst - News
by William D'Angelo , posted 22 hours ago / 833 ViewsMicrosoft has been pushing Xbox Game Pass with all first-party games coming to the service on day one. This month alone there has been two bigger third-party games coming to Game Pass on launch day with Outriders and MLB The Show 21.
Ampere Analysis Research Director Piers Harding-Rolls in an interview with Inverse that launching a game day one on Xbox Game Pass is being a 'risk-averse strategy' as it secures money upfront and opens up a game to an audience of over 18 million subscribers that can still be monetized via in-game purchases.
'For some titles, launching day one into Game Pass is an increasingly risk-averse strategy: It secures a payment upfront, offers an engaged audience of over 18 million subscribers that can still be monetized through in-game spending, and there is the flexibility of removing the title to boost premium sales at a later date if required,' said Harding-Rolls.
'Those titles that are not top-tier in sales volume terms or that are based on new IP — i.e., do not have an established audience — could be solid candidates for day one releases.'
He added that even paying a lot of money to secure the game on launch day on Xbox Game Pass is worth the cost.
'From Microsoft’s perspective, even paying a substantial sum to secure the game on release is worth it,' he said. 'Microsoft is not thinking about short-term profitability as it continues its aggressive content and subscriber acquisition path for Game Pass. Competitively, the optics of this move are strong, and it keeps the Game Pass momentum building.'
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
