Facebook wants to label the posts of the satirical pages, to avoid misunderstandings

Facebook wants to label the posts of the satirical pages

Ah, but it's Lercio: Facebook starts testing labels that will explain to users that the post entered in their feed was published by a fandom page, an institutional source or a satirical site

(image: Facebook) Facebook has started adding small labels to satirical pages, so that its users can easily recognize when a news shared on the feed has been packaged to laugh at and when it is a matter of facts or opinions with serious intent. It may seem like an excess of zeal, but obviously the problem exists: the news was announced with a tweet from the Facebook newsroom profile. The social network said it has started testing the insertion of the labels "satirical page", "fan page" and "public official" under the names of the pages that cover their respective roles, so as not to confuse them.

Starting today in the US, we're testing a way to give people more context about the Pages they see. We’ll gradually start applying labels including 'public official,' 'fan page' or 'satire page' to posts in News Feed, so people can better understand who they’re coming from. pic.twitter.com/Bloc3b2ycb

- Facebook Newsroom (@fbnewsroom) April 7, 2021



In addition to explaining the jokes by putting pen to paper that the post is published by a satirical page, Facebook wants to show its users even when a post comes from an institutional source or an elected official, thus giving greater context to the readers who read the news.

These new labels, whose testing in the United States began on Wednesday 7 April, are based on a test previously carried out by the social network. In fact, in June last year, Facebook began reporting to the government media. In this way, the platform has allowed its users to discern government-driven - and therefore potentially biased or misinforming - news from verified information from reliable sources.

Obviously labeling satirical posts as such risks in part to defuse the comic halo around the post, having the effect of a joke explained in an embarrassed way by those who have just told it. In any case, more and more people will be aware of the fact that pages like Lercio, The Onion or The Babylon Bee publish satirical news and that therefore by sharing its contents it will not be possible to cry out to scandal or conspiracy. Or so hopefully.


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Facebook to add labels to satire pages in News Feed

San Francisco, April 8

Fighting fake news is a complex job as users sometimes might confuse satirical content of a social media post to be the reality. To make things clearer, Facebook now wants to label certain posts.

The social networking giant said it is already testing a way to give people more context about the Pages they see. The experiment has started for users in the US.

“We’ll gradually start applying labels including ‘public official,’ ‘fan page’ or ‘satire page’ to posts in News Feed, so people can better understand who they’re coming from,” Facebook said on Wednesday.

Facebook has not made official why it wants to apply the labels. However, it is not hard to understand why it wants to label satire pages.

According to a report in The Verge, Facebook made attempts to make the context of posts in the News Feed clearer even earlier too.

It started labelling media outlets which are “wholly or partially under the editorial control of their government” in June last year.

According to Facebook, such outlets need labels, because “they combine the influence of a media organisation with the strategic backing of a state, and we believe people should know if the news they read is coming from a publication that may be under the influence of a government”. IANS