Volkswagen announces Battery Day, an appointment on March 15th

Volkswagen announces Battery Day

After Tesla, Volkswagen also launches Battery Day. To announce it is the same CEO Herbert Diess who through his social profiles has made official the date of his Power day set for March 15. Although no details have been released regarding the contents of the presentation, it is likely that the Wolfsburg carmaker will talk about new projects and consequent plans that will cover the future of electric cars and technologies such as batteries.

Not surprisingly in fact, the range of electric cars of the German manufacturer is destined to expand. According to the CEO, there will be no presentation of new models during the event. Let's not forget that the company has started a path destined to large investments in new technologies, even with strategic partners such as Quantumscape.

The short video with which the event was announced highlights the presence of a battery being charged. Reasonably, therefore, the protagonist of the next event will be electric mobility with particular attention to new technologies currently under development. We therefore do not exclude that the Volkswagen car manufacturer could address the problem of the supply of accumulators and reveal news and details about it. As mentioned, Volkswagen has entered into several agreements with manufacturers such as NorthVolt and QuantumScape with the aim of creating innovative cells that can also optimize performance in the automotive sector. Only a few days ago the latter made it official that he had made decisive progress in the development of solid-state batteries that could also be implemented in the four-wheeler sector in the future.

As confirmed by the video, a new model will not be presented during the Power Day and the most accredited hypothesis is that the company can only address issues related to software and cells. Inevitably, increasing battery expertise, ensuring sufficient supplies, will be essential for the company to implement its plans and expand the fleet of electric vehicles. Getting enough batteries is certainly a challenge for many manufacturers as demand is increasing especially in Europe and China.

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Volkswagen announced its first 'Power Day' event months after Tesla's long-hyped 'Battery Day'

Volkswagen Group CEO Herbert Diess joined twitter in January and took a jab at Elon Musk. Aly Song/Reuters

Volkswagen's CEO took a page out of Tesla's playbook by announcing the company's first 'Power Day.'

The event is scheduled for March 15 and has echoes of Tesla's 'Battery Day' from September.

Diess has been clear that one of VW's key missions is to take on Tesla.

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With a budding social media presence and a rapidly growing lineup of electric models, Volkswagen Group CEO Herbert Diess is looking to replicate Tesla and Elon Musk's success in more ways than one.

The carmaker's latest move is to host a battery-focused event that feels a lot like the 'Battery Day' Tesla put on in September.

Diess on Tuesday announced the German carmaker's first 'Power Day,' which is scheduled for March 15. He offered little detail on the event, only adding: 'Please note: This is not a car presentation.'

Musk, similarly, generated months of buzz when he announced Tesla would hold a Battery Day without giving away specifics about what would be discussed. The CEO's active Twitter feed and flashy presentations are a boon to Tesla, which doesn't have an advertising budget.

Diess appears to be looking to emulate both those signature elements of Tesla's business as of late. He joined Twitter in January and immediately posted a friendly jab at Musk about stealing 'some of your market shares.'

And outside of Twitter, Diess hasn't been shy about his mission to take on Tesla, the most valuable carmaker and by far the global leader in sales of electric vehicles. In a November blog post, Diess detailed a new effort to 'catch up with Tesla' called 'Mission T,' which involved accelerating software development and more effectively pooling hardware across Volkswagen's brands.

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Now, the group has developed several EVs across the Audi, Porsche, and Volkswagen brands, including a flagship battery-powered crossover for the US market called the ID.4. It plans to launch 70 electric models by 2030.

And some Wall Street analysts are optimistic about the carmaker's prospects of rivaling Tesla in the EV space in the long term.

In a March 3 note, a team of analysts at UBS projected that Tesla and Volkswagen would comfortably be the largest producers of EVs by 2025. They estimated that Tesla would sell 2.3 million EVs that year, while Volkswagen would sell 2.6 million.

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