For some strange reason Twitter started banning the word "Memphis"

There is a new “M-word”: for some time writing this word in a tweet caused a block of Twitter profiles. Then the inexplicable bug in the city of Tennessee was fixed

(photo: Omar Marques / SOPA Images / LightRocket via Getty Images) A ​​strange Twitter bug caused some users to be temporarily blocked from the social network for writing a forbidden word: Memphis, the metropolis of Tennessee. The block lasted about 12 hours and it was noticed by a journalist from Gizmodo who, after tweeting about the city, was notified of the block by the platform, officially for having published personal information of third parties.

The screenshot of the notice given to Alyse Stanley by Twitter (photo: Gizmodo) Suddenly the Twitter algorithm decided that the name of the place that gave birth to Elvis Presley was no longer a permitted word.

Hey, @Twitter - can we talk about him yet? 😄 pic.twitter.com/nVn3nY9zBb

- Olympique Lyonnais 🇬🇧🇺🇸 (@OL_English) March 14, 2021



For the same inexplicable reason, several fans of the French football club Olympique Lyonnais received the block after sharing some photos of their team's darling, Dutch footballer Memphis Depay. This prompted the team's official account to ironically ask Twitter if it was possible to speak freely about Depay, as his name contains the M-word.

The same fate befell the Memphis Grizzlies NBA team who, throughout the day on Sunday, before the evening match against the Oklahoma City Thunder, received comments that led the official account of the franchise to take a position on the affair.

Some users have speculated that Twitter did so because the footballer Memphis Depay registered his name as a trademark to prevent other people from using it. But the hypothesis was immediately and easily denied, also because, if this were the case, Twitter would have to ban all users who speak of registered trademarks.

It is much more likely, however, that the word was incorrectly marked by Twitter's automated systems designed to identify problematic content, resulting in an inevitable 12-hour block for those who tweeted it.

A number of accounts that Tweeted the word “Memphis” were temporarily limited due to a bug. It’s been fixed and the accounts have now been restored. We're sorry this happened.

- Twitter Support (@TwitterSupport) March 14, 2021 | Memphis in peace. After all, the Rock 'n' Soul Museum, the Blues Hall of Fame and the Stax Museum of American Soul Music are only found there.


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