Twitter bets on newsletters

The social network has acquired the platform to create and publish Revue newsletters. Objective: to broaden the readership

Twitter acquires the Revue newsletter service (image: Gabriele Porro / Wired Italy) Twitter bets on newsletters. The micro-blogging social network, which has made short texts its strong point, has bought the Revue platform, which offers a service to create and publish newsletters. Twitter looks to writers, journalists and opinion leaders who want to capitalize on their followers with more articulate texts than tweet threads, but at the same time to publishers who want to expand their following through the social network.

“Our The goal is to make it easier for them to connect with their subscribers, while also helping readers learn more about writers and their content, ”wrote Kayvon Beykpour, vice president of product, and Mike Park, vice president of editorial products at Twitter on the company's blog. . “We are figuring out many ways to do this, from letting people subscribe to newsletters of their favorite Twitter profiles, to new settings for writers to manage conversations with their subscribers.”

Starting January 26 Twitter made Revue's professional features free for all accounts by lowering the paid newsletter fee for authors to 5%. “A competitive rate that allows authors to retain more revenue generated by subscriptions” explain Beykpour and Park.