ALDI Gaming: Supermarket chain enters the gaming sector

Those responsible at ALDI North and ALDI South today announced their entry into the gaming sector. In the future, the supermarket chain will appear in various places on the Internet under the name "ALDI Gaming". The first details of the new initiative have now been revealed in a press release. The company's channel on Twitch will be an important part of this.

"The focus of all our activities is on the strong community. A dedicated 'ALDI Gaming' channel on Twitch creates the ideal conditions for sharing exclusive content to play out exciting live streams and formats as well as competitions and tournaments. " says Lars Klein (Managing Director Consumer Interaction) of ALDI Süd about the start on Twitch.

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Game releases in February 2021: All the highlights in the video

In the video we reveal which new games will be released in February 2021 for PC, PS5, PS4, Xbox Series X, Xbox One and Nintendo Switch. var lstExcludedArticleTicker = '1365991,1365956,1365673,1365740'; At the start, ALDI brought four creators and streamers from the German Twitch community on board. These are Frederik "NoWay" Hinteregger, Stefan Kierspel and Erné Embeli from FeelFIFA and Georg "Gustaf Gabel" Göttmann. The ALDI channel thus primarily covers well-known games such as League of Legends, FIFA 21 and Call of Duty: Warzone.

"The two discounters have offered me a close, long-term partnership that goes far beyond traditional sponsorship, as we know it in the industry so far. That ALDI is in the form for the entire gaming industry makes you strong - and not only supports professional e-sports or just supports a team - I find it right and important. I can hardly wait to take the community on the upcoming journey with 'ALDI Gaming'. " says Frederik Hinteregger about the launch.

In addition, ALDI Gaming will also appear as an official supplier to the Prime League. This is the German-speaking League of Legends esports league.