GameStop, the contest on TikTok and overtime

A rather sensational slip for GameStop which in organizing a contest aimed at its employees in view of Black Friday did not take into account the media boomerang factor. A challenge, as it is called today on social networks, a competition to say it in an Italian way. Too bad for one of the prizes up for grabs: the chance to work more, hours of overtime kindly granted by the top management.

GameStop's social own goal, contest canceled

Needless to say, it is not long before everything was transformed in terms of communication into the most classic of own goals. The platform chosen for the challenge is TikTok and the store managers were asked to perform a ballet to the notes of a song that is currently strong on the social network, that of #redwinechallenge. Also published a demonstration video to refer to.



Two devices from the Amazon Echo line up for grabs with Alexa (the Echo 8 smart display and Echo Auto for automotive), a gift card worth $ 100 and what are called "additional labor hours", in practical terms additional work hours to be spent during the week of Black Friday. Below is an excerpt from the contest page published by GameStop and now removed.

Imagine what it can do with all those prizes!



In a nutshell, to the managers of the points of sale are asked to dance (preferably with collaborators), share the result and hope to get enough votes to be able to be rewarded with the budget to remunerate their employees during overtime. Something wrong.

At the beginning of last year the group appointed the new CEO George Sherman who has the not simple task of adapting the business to the changes in the gaming market, increasingly focused on the digital format and on the cloud, with the 'goal of avoiding an epilogue similar to what was for Blockbuster with the transition from home video to streaming.

Source: The Verge