The key to success? For VMware, it's technology-driven CEOs
Nell 'Over the course of a few months, the digital distribution of information and services has proved essential to continue to ensure that the world does not stop. All of this was possible thanks to the ability to develop and deliver applications to users, as quickly as possible. As Raffaele Gigantino, VMware Italia Country Manager, admits, when he explains that organizations all over the world have found themselves having to place technology at the center of their business in a very short time, with decision-making processes that are as rapid as inevitably accompanied by a ' absolute confidence in the use of technology to support business needs.
«According to our new research conducted by Vanson Bourne, 81% of top management in Italy (71% in EMEA) believe that it is precisely this “technologically informed” leadership to drive business success. This means that top management around the world must now be able to balance business resilience (to protect the short- and long-term business future), innovation (to drive competitive advantage) and accountability (to ensure that technology leads to better business results and social impact). The pandemic has accelerated what the digital transformation was already accomplishing, bringing to light, on the contrary, those who simply were not prepared ".
Raffaele Gigantino, Country Manager of VMware Italia «To be successful today it is therefore necessary to act and react smartly and quickly. In short, business success requires leaders who are willing to take responsibility and who instinctively know how innovation can help their organizations adapt in any market condition, to shape future performance and resilience. Therefore, it is not surprising that the majority of business leaders believe that CEO roles and leadership positions should be filled by people with experience in the technology sector, such as in application or software development ".
"According to the research, in identifying the specific benefits, in Italy 51% of business managers show an improvement in efficiency throughout the organization, 44% recognize greater agility, 42% a greater potential for innovation and 40% a better customer experience. Having technology experts within the board of directors also helps build collective responsibility for digital investments, technology implementation and, ultimately, the ultimate realization of innovation. "
If we look at the more innovative businesses are likely to have a team of executives deeply attached to technology. Companies like Netflix and Amazon are at the forefront thanks to their ability to innovate, boasting leaders, past and present, with very strong technological backgrounds and instincts. "Organizations that once could count on multiple revenue streams suddenly realized that, of these, all but digital-related ones had disappeared overnight."
Having the ability to build , running, managing and securing these applications is critical to overcoming the challenges presented by the current scenario. Today, inadequate delivery of modern apps can actually lead to failure, with 80% of EMEA developers and IT managers believing that without effective application modernization, organizations will no longer be able to able to offer a quality customer experience.
"All this is also confirmed by the positions of corporate executives who, in a global Forrester study that we recently carried out, affirm that improving the application portfolio improves the customer experience, in turn directly linked to revenue growth (for 80% of respondents). If you are not able to offer the expected service or experience, users will quickly switch to alternative suppliers. "
" One of our customers, the French group La Poste, has significantly diversified its services by placing apps and mobility at the heart of its diversification strategy. After having developed an offer of home banking and insurance services, more recently it has enabled its postal operators to verify the well-being of the elderly in the community thanks to the Watch Over my Parents service, provided free of charge during the lockdown ".
The company has equipped over 70,000 employees with apps on mobile devices to facilitate these services and through a digital workspace platform has been able to simplify the delivery and management of apps and devices, providing easy access to postal workers, regardless of the level of their digital skills.
«If companies want to continue operating in the face of this massive disruption they need to be able to make quick decisions, build resilience and drive innovation. Within the business, all this translates into the need to have two clear elements: a leadership with solid technological experience and a digital foundation capable of helping to accelerate the delivery rate of new applications and services ".
The concept is very simple: technology will make the difference between organizations capable of growth and those destined not to survive. «To continue to operate successfully, you need to have people with skills and experience in command. With the right digital tools and the right supporting infrastructure, organizations can perfectly continue to attract, engage and retain both customers and employees, optimizing the competitiveness of today and the future ".
