PS5: Sony starts a partnership with Travis Scott

A few weeks ago, the US rapper and record producer, Travis Scott, had attracted the attention of the general public as he had put his hand on the PS5 in advance, showing his followers on Instagram a photo of himself with the new DualSense controller. Today, we return to approach the rapper again to the Japanese giant, as Sony PlayStation has signed an agreement with him, naming him the company's “strategic creative partner”.

“We heard that Travis is a huge PlayStation fan, so we started a conversation with him which led to this unique partnership. Through our mutual passion for games and creativity, we plan to partner with Travis and his brand Cactus Jack to produce innovative designs that we hope will delight our fans "as can be read on a post on the official PlayStation site published. by Eric Lempel, senior vice president of PlayStation Worldwide Marketing.

For the occasion, even Travis Scott was not silent, posting a video on his Instagram and Twitter page whose description is "TS5" in which the rapper is seen sitting in a chair in front of a TV as he starts up a PS5 and the short clip ends with his trademark Cactus Jack. Currently, the video has already attracted millions of views, underlining the popularity of the rapper, who regarding the collaboration with the videogame giant said: “I can't wait to be able to show everything on which Cactus Jack has worked with Sony and the PlayStation team. Above all, I'm thrilled to see how PlayStation fans and family will react and I'm looking forward to launching some games with everyone very soon! "

We remind readers that PS5 will arrive in Italy on November 19, 2020, not long to access the next-gen, so who knows how many news await us in the upcoming videogame generation and certainly with Travis Scott in the PlayStation Team we can expect interesting advertising projects, also considering its great popularity on social networks, the ideal platform to give space to creativity and involvement of the general public, without forgetting that Sony will also bring visibility to Cactus Jack products.

The next-gen is upon us, make sure you have a game to start your PS5 adventure with like Spider-Man: Miles Morales by clicking here and a second DualSense controller to play by clicking here. Both are available on Amazon Italy.