Balsamic Vinegar of Modena, also in virtual reality
The Consortium for the Protection of Balsamic Vinegar of Modena wanted to exploit this period of isolation to do something special: enhancing the view, breaking down distances and bringing the product into everyone's homes. And technology can do a lot to achieve this goal.
Balsamic Vinegar of Modena, real excellence in virtual reality
The leap from the world of the material to that of the immaterial was achieved thanks to the work of the startup Digital Mosaik, trying to bring the world of Balsamic Vinegar into a virtual dimension in which times and distances are canceled: at any time, and in any place in the world, anyone will now have the opportunity to take a trip to the Modena area and enter the sacred places where the product rests and matures before reaching the tables.Virtual reality is a world in full evolution and with great potential, not only in the world of entertainment but also for purposes commercial, educational and informative. We wanted to transport the user on a pleasant but dynamic sensory journey, for an experience that aims to fix, in the mind of the consumer, the distinctive characteristics of the authentic product
Federico Desimoni, Director of the Consortium for the Protection of Balsamic Vinegar of Modena PGI
Those looking for quality, know how to distinguish it and want to live, touch and breathe it. However, we have come out of complex months and enter an equally complicated period, in which a series of limitations risk moving us away from what is the living experience of the product, the manufacturer, its history, its context. The work carried out by the Consortium intends to circumvent this inevitable wall that the pandemic has suddenly built around people, exploiting the virtuality to give a "taste":
The main objective of this project is to protect the interests of the consortium vinegar producers and consumers, but also and above all the originality of a product with unique characteristics in the world. In a context in which it becomes difficult to move due to restrictions on free movement between countries in time of Covid, it becomes of fundamental importance to find alternative channels of promotion, in this case using virtual reality, to transfer the identifying and distinctive values of the product, as well as help the general public from all over the world to know how to appreciate, recognize and search for the real Balsamic Vinegar of Modena PGI
Mariangela Grosoli, President of the Consortium for the Protection of Balsamic Vinegar of Modena PGI
Food is experience
The Italian world of food is largely linked to what is experience since to fully express quality it is necessary to make it live in the round: this is the non-plus-ultra that the world recognizes our country, its biodiversity and the excellence it has been able to build around its products. The example of Balsamic Vinegar of Modena and the Protection Consortium that works for the best expression of the value of its "Black Gold", is an example of a perfect combination of the values of tradition and those of innovation: the material developed does not it will only be usable through virtual reality viewers, but it will also allow you to enjoy 360-degree videos and flights over the hills and vineyards, as well as enter the environments (full of a real spirituality built around the cult of quality) of the vinegar cellars .Inside a single drop of Balsamic Vinegar of Modena there are thousands of lives, centuries of stories and a millenary culture written on fire in the Italian DNA. But now there is also innovation and that spirit of adaptation that allows all these values to be able to express themselves even in the new millennium. Inside innovation there is a story that is perpetuated and inside virtual reality there is no different reality: there is a different and new way to experience all the sensations that that single drop of vinegar is capable of. release.
