Amazon Prime Day boosted SME sales

Today Amazon announces with an intervention on the official Italian blog what are the results achieved on the occasion of Prime Day, an event staged this week dedicated to discounts and promotions. Leaving aside the rankings with the best-selling products in our country (video games, coffee and masks), let's focus on what was generated by the initiative aimed at the world of SMEs.

SMEs benefited from Prime Day

Through a specific coupon made available since the end of September, e-commerce has boosted the sales of the products offered on the platform by small and medium-sized enterprises. From today's release we learn that this contributed globally to transactions totaling $ 900 million in the two weeks prior to Prime Day. Comment from Jeff Wilke, CEO Worldwide Consumer.

We are thrilled that Prime Day has been a record-breaking event for SMEs worldwide, with sales exceeding $ 3.5 billion. an increase of almost 60% compared to last year. We are proud that Amazon Prime customers have saved more than $ 1.4 billion and look forward to providing more growth opportunities for our sales partners and customers to save during the holiday season.

Tra the products affected by the initiative many of the most appreciated and purchased are related to the categories Home, Electronics, Food & Wellness, Art, Crafts and Sewing. Wilke continues.

I am incredibly grateful to our employees and partners around the world who helped make Prime Day possible, especially the frontline teams in our fulfillment and delivery centers.

Source: Amazon