Alibaba doubles the largest ecommerce event in the world

Preview between 1 and 3 November of what will be the Single Day, the great celebration of online shopping in China that falls on 11 November and makes record numbers on Alibaba

11.11 Global Shopping Festival 2020 ( Photo: Alibaba) With encouraging data of the recovery of consumption and the economy in China, which records a GDP growth in the third quarter of 4.6%, the e-commerce giant of the Dragon Alibaba launches its 11.11 Global shopping festival 2020 , a sort of oriental “Black Friday”, which coincides with the single party (which falls on November 11th) and is the day when ecommerce explodes. And in the year of the Covid-19 emergency, the company aims to increase digital shopping opportunities by trying to beat the record set last year, when in a single day it grossed over 38 billion dollars.

Among the main innovations announced for this edition there will be greater involvement of the Alipay payment platform in the different phases of the event, and above all the choice to double the shopping opportunities. Alibaba has decided that for its Single Day 2020 it will also open a sales window between 1 and 3 November, in view of the day of 11 November. In this sort of preview, sellers, especially small brands and smaller businesses, will be able to present and sell their products by making themselves known.

The company expects that over 2 million new products will also be introduced this year, plus double compared to 2019 and in the promotion and dissemination, the commitment of the Alipay platform dedicated to lifestyle will also be increased, which will allow over 2 million businesses, including street traders or small and medium businesses scattered in more than 100 cities, to participate with their products.

As always, the Tmall platform will be central with over 250,000 brands on sale, while the Taobao site will allow purchases made on the internet to be collected from the largest discount stores without shipping costs. Alibaba aims to make the Single Day also an opportunity to spread more and more international brands in China. Over 2,600 new foreign brands will be sold on the Tmall Global portal, and the Kaola site, Alibaba's cross-border ecommerce platform, will participate in the shopping day for the first time, selling products from over 89 countries. Again on the international sales front, Aliexpress already sells the products of various businesses in more than 200 countries and regions of the world.

Finally, among other initiatives, this year too the giant aims to increase the role of livestreaming through the participation of over 300 celebrities and artists and more than 400 companies that will carry out various interventions on the various platforms to promote products and entertain customers.