Xbox has a new mascot in Japan

On the sidelines of the opening of the Tokyo Game Show 2020, Microsoft has unveiled the new Japanese Xbox mascot. It is an anime-style girl, who has an Xbox controller in her hand and an Xbox Series S under her arm. Note that her dress also has the design inspired by that of next-gen budget consoles, with white as dominant color.

It is unclear if the Xbox Girl will only be used for the 2020 Tokyo Game Show, or if Microsoft will leverage her for all of its console marketing in Japan. However it is interesting to note that on the eastern market Xbox Series X has a much more discreet presence than Series S in promotional material.

Could it have been designed specifically for the East? Difficult to say, but there is no doubt that the number of games from Japan on Xbox Game Pass has increased significantly in the last year and that a light and inexpensive machine, whose games can be continued on the move, can be very tempting in those parts. .

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