Official: MWC 2021 in Barcelona from 28 June

Official: MWC 2021 in Barcelona from 28 June
The long wave of the coronavirus is destined to be felt for some time yet, even in the hi-tech industry: the postponement of the Mobile World Congress 2021 in Barcelona from March to summer is yet another confirmation. It will be staged from June 28th to July 1st of next year, unless further variations.

MWC 2021 in Barcelona from June 28th to July 1st

At the same time, the change of dates for the edition of Shanghai, brought forward to the days between 23 and 25 February. A decision, the latter, on which we feel we can express some perplexity, taken according to what was disclosed at the end of a consultation period that involved all the parties involved, perhaps to respond to the needs of those companies and brands so far they have set the important deadlines for their roadmaps in that window of the year. Below are the words attributed to John Hoffman, CEO of GSMA.

We have been overwhelmed by the support of all our partners and customers committed to ensuring MWC 2021 is a success. The Mobile World Congress is more than an event. It is an experience that unites the entire industry and offers a platform to unlock the power of connectivity so that people, industry and society can thrive.

[ANNOUNCEMENT]

#GSMA today announced a rescheduling of MWC Barcelona & MWC Shanghai 2021.

Moving the Barcelona event to 28 June - 1 July 2021 allows the GSMA to contend with external circumstances related to COVID-19.

Read the latest details - https://t.co/b9lG6sn67g # MWC21 pic.twitter.com/MHGzjTghFH

- GSMA (@GSMA) September 23, 2020



The Mobile World Congress will restart from the courage of GSMA

In the first days of February, still not being able to imagine the extent of the emergency that would have hit Europe in a few weeks and the whole world, we were on these pages commenting on the guideline that forbade the handshake on the occasion of that Mobile World Congress 2020 that would not go on stage. Fortunately, we add, considering it a courageous and far-sighted choice, a decision taken with the awareness of the economic sacrifice it would have involved. A manifestation of responsibility.

The emergency and at the same time the stimulus for a forced change that has also and above all overwhelmed the events industry, called upon to reinvent itself by adopting methods and dynamics until recently too often considered a substitute for a face-to-face meeting, for that handshake that perhaps no longer seems so essential today.

MWC 2021 will take place, in one way or another. Perhaps among the pavilions of the Fira Barcelona that welcomed us for several years, perhaps remotely in line with the rules on distancing and the dynamics of smart working. More likely both ways now that we are ready, as a passage from the press release suggests: “MWC 2021 in Barcelona will also have virtual elements”. We hope that common sense will prevail again at the top of GSMA, also and above all in relation to the Shanghai appointment which will fall more than expected.

Source: GSMA




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