Nintendo and casual: how is it going? - The Lakitu Sachet

Index

Casual and Wii U, what went wrong Pokémon GO and Nintendo Switch Present and future Mobile The value of Nintendo shares has reached levels similar to the maximum levels reached years ago in the full Wii-DS era. , exactly like Switch, but in a diametrically opposite way, they were precise, reasoned and winning projects. Between these two generations, there has been the impressive rise of the mobile market, as well as the arrival of two more chaotic concept machines like the 3DS and Wii U. In all this, in these fifteen years of market briefly summarized, yes often underestimate the importance of the casual audience, its unpredictable fluctuation from one device to another, and the decisive influence it had in generating the current Nintendo.

The idyll between Kyotese society and the public occasional was not random at all, but perfectly planned by the Nintendo top management, then led by Satoru Iwata. You all know the Blue Oscean strategy: expanding the market outside the red zone, towards anyone - for whatever reason - who is uninterested in the world of video games (which, we must never forget, has as its main target a fifteen-year-old white male, Western and heterosexual ).

The DS, after a not very lucid start - on a programmatic level - has changed its image and library precisely in this direction, with the arrival of the sober DS Lite and games such as Brain Training. We must never forget that these operations were only possible because it was decided to attack the market with alternative technologies, which would broaden the possibilities rather than deepen them: in particular, touch screens and wi-fi for Nintendo DS, and motion sensors for Wii. . Wii that, unlike its portable sister, has aimed at that market from the beginning: with the name, with the pad, with the design, with the bundled launch game. Wii Sports, the symbol of an era.