Amazon opens al fresco: the first automated Amazon Fresh supermarkets for the purchase of milk, drinks, fruit and vegetables have recently opened in California.
There is no staff, other than the one in charge of replenishing the baskets and the one in the warehouse; there are no checkouts, as everything is automated; there are no slowdowns, as there are no bottlenecks. But there is a lot, a lot, of technology to make all this possible. Low prices (here the online catalog) and a unique experience will do the rest.
Amazon Fresh, innovation is in the cart
The Amazon Fresh world largely revolves around the so-called Amazon Dash Cart, i.e. carts used for purchases. It could not have been otherwise, after all: the group that has built a large part of its fortune on the gesture of putting in the cart, now it is on this gesture that focuses its attention also in the real world. What was a chimera, in short, now becomes a sum of technologies that make all this pragmatically possible:
the world of large retailers can only do the math to understand how far this frontier is and how much Amazon can become a danger, as well as online , even offline.
