WhatsApp Business: 50 million users and news

Today WhatsApp Business celebrates the milestone of 50 million users worldwide with the announcement of two unpublished features intended for companies, professionals and businesses who have chosen the application to communicate with their customers. In Italy the service has been available since the beginning of 2018 and over time it has been enriched with new features such as catalogs and a paid API.

Two new features for WhatsApp Business

The first of the new is the one that allows you to use a QR code to start a chat, simply by scanning it. For example, merchants can display it in a shop window, place it on the packaging of a product or print it on the receipt. In this way users and customers are no longer obliged to manually add the number to the address book.

Once the QR code is framed, a chat will open with a pre-filled and editable message, set by the activity to start a conversation. With the messaging tools of WhatsApp Business, companies can quickly reply to messages, send information and share their catalog.



Then introduced the possibility of sharing catalogs of products or services offered, through a simple link. According to what is known by WhatsApp every month over 40 million users view them in search of what to buy.



The link can be sent directly in the chat, but also through other channels: on Facebook, Instagram or other social networks, on websites, by email etc.

Source: WhatsApp