UK antitrust on the Google-Apple agreement for Safari
Search engines: the UK antitrust on Google and Apple
According to the new report compiled in the United Kingdom by the Competition and Markets Authority, in 2019 most of the amount paid out by bigG to maintain leadership in the field of online research in the UK territory ended up in the pockets of the bitten apple. An important sum that altogether reaches 1.2 billion pounds (over 1.3 billion euros at the current exchange rate). The antitrust authority wants to see us clearly: according to a press release, the handshake could constitute "a significant obstacle to the entry and growth" of competitors.Considering the impact of pre-installations and default settings on mobile devices as well as Apple's significant market share, it is our opinion that Apple's existing agreement with Google creates a significant obstacle to the entry and growth of competitors, damaging the competition between search engines on mobile devices .
So you call into question realities such as Bing from Microsoft, DuckDuckGo and the other companies which, although with a much lower share than that of Google, also operate in the search engine market.
Google and Apple have not provided any comment to the news. According to the analyst Toni Sacconaghi of Bernstein at the global level, the agreement provides for each year a transaction is from about 9 billion dollars that go from the speakers to bigG to those of the group of Cupertino. The exact figure is not, however, ever been made known in an official way in the financial reports, finishing incorporated with other items in the Services category.
Source: Reuters
