Twitter sunk on Google: stop preview

What has happened on Twitter in the last few hours is known to all but, while the culprits are about to surface, the consequences for what happened are also emerging. As usual, there are those who lose us and those who gain us: Twitter is definitely the one who will lose, which will have to deal with significant damage to the image; all those who competed for a privileged position on Google will gain it, where up to now tweet previews have made space.

Stop tweets on SERPs

The report comes just on Twitter by Brodie Clark, the first to notice how the tweet previews had suddenly disappeared from the radars:

Whoa, looks like Google has demoted the visibility of Twitter accounts in Google Search. Likely related to many accounts being compromised with the BTC scam. Main change I'm seeing is the removal of the prominent real-time tweet carousel format. pic.twitter.com/JQTC7RDn0c

- Brodie Clark (@brodieseo) July 16, 2020



It is no coincidence: in the hours following the shocking night, with a scam perpetrated on the profiles of numerous famous people (of the caliber of Obama, Bill Gates, Elon Musk and others) in search of Bitcoin, Google had to forcefully react to remove visibility to content whose reliability has clearly proved fallacious. But not only: it is not the contents that have been weakened, but it is the overall presence of Twitter that has clearly not been able to guarantee the security of its platform.



it was Not immediately clear if the decision could be temporary (pending investigation and solutions) or whether it was instead permanent. It was not immediately clear, in short, if Twitter had been downgraded, finding the same spaces than any other network, or if the previous situation could be recovered. Later Google clarified the story, emphasizing how, linearly to their own policies, wanted to exclude this type of content in favor of an increased attention to safety: the decision, however, remains temporary, in the expectation that Twitter will clarify what happened and restore the full safety of the social network.

The thing definitely has a profound impact. Previews of Twitter, in fact, they enjoyed great visibility on the search engine because they occupied a privileged position, also developed in a vertical occupying an area of great importance in the visual impact of the SERP. A portion of the space attractive is therefore now returned to the other sites of good ranking, all in the very days in which to report the inconvenience to the increase in the advertisements at the top of the results pages (by removing the utility at the engine, but increasing its potential in terms of monetization).