The misinformation about Covid-19 makes, and not a little

Bloomberg returns to touch a sore point on which he has been insisting for some months now: misinformation makes it and conspiracy theorists know it well. June's Global Disinformation Index identified Google as one of the main sources of income for conspiracy sites, but new research also weighs these cash flows, noting how profitable this activity can be.

Bloomberg still against Google

According to the new report cited, in fact, there would be something like 25 million dollars at stake from the beginning of the year to today: in one semester, above all, Google would have been the protagonist of a flow of money of 19 million dollars over directly into the pockets of those who claim that 5G is the cause of Covid, that Bill Gates is the author of a health plot on vaccines and other theorems of this type. Advertising on these sites would end with big brands (Bloomberg reports L'Oreal in particular), which seems to suggest to the sponsors an attitude aligned with what led to silence the Facebook campaigns.

Google he rejects the accusations, underlining how the research is distorted by a deviated definition of "misinformation": the group obviously reaffirms its commitment against fake news and conspiracies, certifying every effort to make the positioning of advertisers as profitable and possible as possible. But there is not only Google: both OpenX and Amazon would be protagonists (albeit at a lower magnitude) of the cash flows that reach the sites listed on the index.

According to reports, the Global Map.jpg Index would be presented to interested groups in the preview, but none would have offered the official explanation on the numbers indicated. For advertisers, the warning is on the plate: the campaigns carried out by large networks may be vitiated by this kind of attitude, “period” in respect of high-traffic websites while with the content unlikely. Would the advertiser, at this point, draw their own assessments.

Source: Bloomberg