PS5: on Twitter it has grown by 89% despite the international emergency
Analysts able to sell 120 million units in 5 years, about twice the Xbox Series X, the Sony console has been able to connect with its users even more strongly during the lockdown period.
The result, according to data revealed by Ned Segal, Twitter CFO, is a level of involvement four times higher than the standards of the social platform. "Some brands have found innovative ways to spark conversations and keep in touch with their users despite the pandemic," said Segal.
"For example, PlayStation was able to produce 89% growth as part of the video game conversations on Twitter at the end of the first quarter of the year, building interest and awareness towards PlayStation 5. "
" Their successful campaign complete with branded Emojis, put in place sponsored evidence and First View has led PlayStation to become a global top trend with over a million mentions in two days. "
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