Immune: the reasons for those who do not download the app

A SWG survey asks respondents (a representative sample of 800 adults) a particularly interesting question in recent weeks:

Why did you choose not to download the Immuni app?

The answer it is limited to those who have not downloaded Immuni and up to three responses were possible for each interviewee. These are the results we have available thanks to Datamediahub:



A voluntary installation app, an absolute novelty in the international healthcare scene (not only in Italy), which has fallen into a context that is unique in its gender: no opinion, fear or misunderstanding can therefore be stigmatizable (any polarization, indeed, can only be deleterious in the context of what must be a project full of sense of community, collaborative and supportive), but it is certainly useful to understand in this phase what could be the dynamics upstream of the resistances that do not allow the app to take off in downloads.

Immune: the reasons for those who do not download the app

Let's try to analyze each of these reasons, trying to understand the origin, the argumentative goodness and possible sol actions to open new opportunities for an app that will have to face a definitive examination of its effectiveness only in the coming months. Who doesn't download Immuni, why doesn't he? How can we act to widen the audience of collaborative citizens (now reaching 4 million downloads)?