How much is personal data worth on the dark web?

How much can personal data and login credentials be worth on the black market? It depends, however, a lot. The price depends on the type of access allowed, the completeness of the data, how recent the database is and the potential monetization obtainable. The data were put together by Digital Shadows, whose analysis has commensurate the sales prices with the type of data available to arrive at an average price assessment and a general photograph of this type of market.

The price of data

A generalist account (a VPN, an adult site, a streaming service, a social account) can be worth an average of $ 15.43. This information is useful above all to perpetrate scams or to attempt to extort other data, or to obtain information to be used for extortion purposes for direct monetization. A Netflix account, for example, can cost as little as $ 3.

A bank account can cost an average of $ 70.91. It is a figure that corresponds to the magnitude of the perpetual damage: the cost is higher because the greater the money that can be obtained. According to bank data, there are only the data relating to antivirus accounts, which go up to just over $ 20 each: considering how much information raking actions can often be massive, it is clear that everything easily translates into a million dollar business dollars.

then There are the extreme cases, which lead the value of an account above $ 500 (complete information upon which to build targeted attacks, and particularly refined), more than us $ 3,000 (for persons having important functions within large organizations), or even to figures like $ 120,000 for a top manager with that account, you can act with a high persuasive power or decision-making.

A demonstration of the fact that it is a market, extremely rich, and organized, every single piece of information is catalogued, and with a price on the basis of the characteristics of the specific account. On the dark web analysis, Digital Shadow, has calculated 15 billion of account available for purchase, the result of 100 thousand data breach around the world. This is a market of great appeal, with a supply of information in the strong growth that corresponds with every probability of greater monetization as possible. Cybercrime is structured on the figures of this magnitude, in short, and all the details are available on the white paper ( pdf ) “ From Exposure to Takeover: The 15 billion stolen credentials, allowing account takeover “.

Source: Digital Shadow