BrandOn Group: Italian SMEs, open up to export

In the months in which Italian SMEs wonder about the best opportunities to internationalize their offer and be able to reach new market shares abroad, BrandOn Group publishes a research that tries to line up the current state of things, outlining the context within which Italian companies will have to act while developing their sales strategies.

To this end, the help offered by the ICE Agency may be fundamental (here the recent agreement signed with Amazon to extend the previous partnership ) in terms of training, in order to have well-established promotion and development plans on which to build the presence online and across the border, expanding one's opportunities and ability to be on the market in such a complex moment.

PMI, open up to marketplaces

Indeed, SMEs must move urgently, as Covid shock says, but above all the Italian profile on the international context says it:

Although online exports have reached the value of 11.8 billion euros in the 2019, an increase of 15% compared to the previous year, still affects a small part of Italian companies: only 40% also use eCommerce channels to sell abroad, while over half (51%) only traditional ones and 9% it does not export at all.

Which are the most visited marketplaces by far, and therefore the ones that offer the greatest potential in quantitative terms, are largely known names:

Amazon Paypay Mall Ebay Mercado Libre Aliexpress Rakute Taobao Walmart.com JD.com Shopee At the same time, specifically in the world of electronics, according to BrandOn Group the best opportunities come from

Best Buy Newegg G2a.com Digitec Game The role of ICE is important in optical orientation: where the small and medium enterprises do not have the experience, the skills and the time to get there, thanks to the coordinated work, we can move with greater effectiveness. According to the analysis BrandOn the opportunity overall (so much for the single company, when for the overall system of the Italian company) have wide appeal.

The growing accessibility to the international markets that ICE is facilitating to promote the Made in Italy thanks to new agreements with the marketplace international is, without a doubt, an advantage that businesses should be able to use it better. It is also essential that the institutions develop training programs with the goal of being able to lower the drop-out rate of the digital platforms to a year away from adoption. First of all, in fact, a company has to approach to the world of the marketplace with a long-term perspective, investing time and economic resources in the adoption of technological solutions, in the solution of problems, the logistic-operational and in the training of staff

Paola Marzario, President of the BrandOn Group