Xbox Game Pass: Sega directly advertises the Microsoft service, inviting you to play its titles there


Xbox Game Pass: Sega directly advertises the Microsoft service, inviting you to play its titles there


Sega has started to directly promote the Xbox Game Pass and its games on the Microsoft subscription service, with messages published on Twitter in which the Japanese publisher invites users to play its titles in this way.

"Enjoy Sega games on the Xbox Game Pass ", reads the tweet, which presents Football Manager 2020, Alien: Isolation, Yakuza Kiwami and more with lots of animation, as you can see in the tweet below.

It's a situation that may seem strange, because it is as if Sega clearly tells users to play their titles on the Xbox Game Pass instead of buying them, in an apparently counterproductive move. Normally, one would think that a publisher would prefer not to promote this possibility too much, with the risk that the presence on the Game Pass could damage the sales of the games.

In truth, all this shows how the organization of Xbox Game Pass is more complex than you might think, with the service having positive influences on publishers in a different way from the direct sale of copies in the stores. Not knowing exactly the terms of the agreement between Sega and Microsoft, we can make assumptions: Sega has obviously obtained compensation from the house of Redmond for placing his titles in the Xbox Game Pass catalog, so this is already a source of income and could have convinced the publisher to invest in this partnership, which could lead to further additions to the catalog in the future.

agreements could provide for royalties related to the amount of downloads or actual usage of the games within the catalog of Xbox Game Pass, so it would make sense to the will of Sega to push the players to take advantage of its titles on the service. These are just some assumptions that you can do for the moment, but what seems pretty obvious is that between Microsoft and Sega, there is a very good report on the front of the Xbox Game Pass, what that might hold more advantages for the players subscribers in the future.

Enjoy SEGA hits on the Xbox Game Pass:

⚽ Football Manager 2020

👽 Alien: Isolation

👊 Yakuza Kiwami

🎮 And more! https://t.co/2Zq63zK2VA pic.twitter.com/61MNGEtVBx

— SEGA (@SEGA) June 16, 2020 Source




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