The first rule of Goldman Sans is ...

From the description on the download page we read that "Goldman Sans is a personalized font designed for the needs of digital finance". In short, a font, offered for free and free use by Goldman Sachs, a reality that in recent times has increasingly focused on the FinTech sector through initiatives such as direct involvement in the Apple Card project.

Goldman Sans: the font of Goldman Sachs

Nothing particularly striking, if it were not for a passage of the terms of use in which it is put in black and white that it is forbidden "to use the font to denigrate and suggest any affiliation or endorsement by Goldman Sachs ". Yeah, what could go wrong?

Your Tweet was quoted in an article by @verge https://t.co/vCMJSapxZC

- Recite Social (@ReciteSocial) June 25, 2020



It wasn't long before social networks were full of posts like the ones above and below, targeting the investment bank with references to the group's activity and obviously written texts just using the font in question.

Your Tweet was quoted in an article by @BoingBoing https://t.co/67dOp07URA

- Recite Social (@ReciteSocial) June 24, 2020



In case of violation of the terms, Goldman Sachs reserves the right to unilaterally revoke the license for the free use of the font, thus potentially making those who have made use of it deemed inappropriate exposed to lawsuits.

Source: The Verge