Google Ads: news for smart campaigns
Small businesses and advertising: Google's smart campaigns The solution allows you to organize your advertising initiatives in a few minutes, even without specific knowledge on the topic, with a calibrated economic commitment based on specific needs and available budget.
Various news announced today by the Mountain View group on this front, starting from the possibility to register and publish advertisements directly from the mobile application of Ads in download for Androi d and iOS. A simplified procedure immediately accessible in Italy, the United States, Canada, Australia, the United Kingdom, France, Spain, the Netherlands and Japan (other territories will follow).
As seen in the second of the screenshots above, Maps' personalized promoted pins highlight the activity through a square icon on the maps shown to users when they search for directions or a point of interest in the area. To this proposal, bigG points out that until September no amount will be charged for the clicks, calls or sales deriving from this method of promotion.
Another novelty announced today and arriving within the next few weeks concerns the ability to check the status and performance of campaigns directly from the search engine by typing the query "My ads" or "Google Ads". So Jerry Dischler, Google Ads vice president and general manager, commented on the announcement.
Considering that each and every business goes through a different phase of the path to digital transformation, some of which are already online while others only in part and still others are not at the moment, we are committed to help companies to be present online and to grow, thanks to easy-to-use.
The last of the features previously unpublished, also to debut within the next few weeks, regards the so-called keyword themes (in the past, the “products and services”) that allow you to customize what keywords to associate with the ads so that the campaign can be more effective, through an interface as simple as possible like the one shown above.
Source: Google Blog Italia
