GIPHY: the UK antitrust on the acquisition of FB

After attracting the attention of the US Congress, the acquisition of GIPHY by Facebook announced last month also ends up in the crosshairs of the UK antitrust authority. To successfully complete the negotiation, Mark Zuckerberg's group has detached a check worth 400 million dollars.

Facebook-GIPHY: CMA wants to see it clearly In the United Kingdom the Competition and Markets Authority ordered the Menlo Park company to temporarily stop any activity related to the completion of the transaction, pending clarification. The possibility that by incorporating what is in fact the largest and best-known GIF archive in the online world Facebook has broken a competition law. The authority grants third parties the opportunity to provide their opinions and comments on this by and no later than 3 July 2020, after which it will rule on the matter.



As the TechCrunch site is not the first time that CMA has launched an investigation into the acquisitions of the social network, but past ones have always been resolved in the proverbial hole in the water. It also did so in 2014 in connection with a far more substantial economic affair: the one that allowed Zuckerberg to reach out on WhatsApp with an investment quantified in over 19 billion dollars.

Source: Gov .UK